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Microsoft’s zero percent reduction on Windows apps doesn’t extend to games

By on June 25, 2021 0


When Microsoft unveiled its new store design for Windows 11, there was also great news for developers. The tech giant will allow them to use their own commerce platform or a third-party commerce platform in their apps from July 28. If they choose to do so, the business will no longer experience a reduction in their income and will be able to keep 100% of their income. In its announcement, Microsoft specifically mentioned “application developers”. Turns out it’s because only they can take advantage of the incentive: The company has confirmed that the revenue sharing exemption does not apply to games.

Microsoft makes a lot of money from game sales and subscriptions like any other business that runs a digital platform. He even admitted he was selling Xbox consoles at a loss, knowing he would profit from a 30% commission from game developers. While Microsoft is unlikely to give up gaming commissions entirely, it will be applying lower prices for games starting August 1. It will only take 12% of a developer’s revenue instead of 30, at least when it comes to the PC versions sold through their store.

By lowering its commission rate, Microsoft is following Epic’s lead. Epic has achieved a 12% reduction in developer revenue since opening its own PC game store in 2018 and has been the most vocal critic of Apple’s 70/30 revenue sharing model.

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