September 18, 2022
  • September 18, 2022

How to turn website behavior into buyer intent data

By on January 12, 2022 0

What relief would it be if businesses could see what stage the potential customer is in the buying cycle? Is he still discovering your products and services? Does it compare you to your competition or go through your pricing plan and actively review the products you offer?

Well, there’s something called Buyer Intent Data that can give you that kind of superpower. who visits my website? You can use this data, statistics, figures and information to determine behavior on the website and use it to your advantage.

When it comes to B2B companies, only 25% use intent data to strategize their marketing moves using website visitor tracking. A potential buyer goes through a few specific elements or phases that may prove useful for all stakeholders to maximize their leads using website behavior; You can easily track them using B2B lead generation software.

  • Someone is spending time on a certain page on your website
  • Someone who reads articles on your site on specific topics
  • Someone is frequently visiting your website
  • Someone who is interested in your promotional content

Internal intention data vs external intention data

Any information you can get based on a visitor’s actions on your website. From product page clicks to website time taken from Google Analytics or any other website tracking tool.

On the other hand, external data is collected from actions taken by the public outside of your website. It can be captured through cookies on specific websites.

Turn website behavior into buyer’s intent data

The most common way to turn website behavior into buyer intent data is to study the buying cycle using internal or external data sources. For example, if you know who is visiting my website, you are already good to go. You can find out more about this from the website visitor identification (Besucher website identifizieren) to guide. It can also be a critical way to improve the awareness process, as it can predict the purchase intention of people based on research.