Loan Origination Software vs. Mortgage CRM: What’s the Difference?

Loan Origination Software vs. Mortgage CRM Some lenders are making the mistake of using their loan origination software (“LOS”) as their customer relationship management (“CRM”) platform, according to our research. As a result, they’re missing out on potentially lucrative business prospects. Read more about Loan Origination Software vs. Mortgage CRM: visit citrusnorth.com here >>....

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