Apple Music and TV+Windows apps could be on the way
While Microsoft may be invested in bringing its software to Apple’s platforms, the feeling is hardly mutual. Apple’s software is hardly present on Windows except for iTunes, which happens to be the brand’s latest presence after its split last year. Even that, however, could soon be gone if this rather vague new hint is true, suggesting that an Apple app is coming to the Windows Store very soon.
To be clear, the rumor is so generic that it could be anything. But unless Apple has suddenly decided to devote massive resources to building new Windows apps, chances are it’s something that sticks closely to what it’s already offering on Windows anyway. . And like 9to5Mac highlightsthere really aren’t any suitable candidates other than Music and TV+.
iTunes has been on the Microsoft Store for a while, but it was one of those apps that kept its traditional look and functionality while just using a compatibility layer to get allowed on the Windows App Store. A recent job posting, however, suggested that Apple was looking for people familiar with Microsoft’s Universal Windows Platform, or UWP. Perhaps it was so that it could also bring the new shared personalities from iTunes to the Windows Store.
Apple has split the content management parts of iTunes into Music, TV, Podcasts, and Books, but only Music and TV+ are actually accessible from web browsers. While this can also be an argument against spending resources on a native Windows app, Apple’s new service-focused orientation encourages it to deliver better experiences on the platforms it supports. .
Then there’s also the fact that Windows UWP apps will also work on the Xbox One, which immediately gives Apple an additional platform and an additional market to serve. Since these consoles double as entertainment hubs, this seems like the perfect solution for streaming Apple Music and Apple TV+, provided Apple is okay with the loss of potential Apple TV hardware sales.